This section describes the essential skills and knowledge and their level required for this unit

The following skills must be assessed as part of this unit

critical thinking skills to assess select and synthesise broad ideas and concepts

planning and organisational skills to tie concepts to the need for operational practicality

communication skills to consult and liaise with a wide range of stakeholders on potentially complex concepts and planning issues

literacy skills to interpret and develop information dealing with complex concepts

numeracy skills to estimate costs work with budgets and understand the impact of budgetary limitations on concept development

The following knowledge must be assessed as part of this unit

processes to explore generate and test ideas to develop a concept format and theme

range of different creative promotional technical and operational options to consider when developing an event concept

key stakeholders for different types of event

internal and external factors to be considered when developing an event concept

key operational issues and logistical requirements that impact on development of an event concept in the relevant industry context

risk management factors that impact on event concept development

legislative requirements that may impact on the event concept eg safety and licensing

common environmental site impacts and minimal impact practices that can be typically used

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge the range statement and the Assessment Guidelines for this TrainingPackage

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential

ability to develop an event concept and format that are operationally practical and result in the achievement of event objectives

knowledge of typical formats and specific components for different types of events

development of a concept theme and format for a complex event to meet a specified need

Context of and specific resources for assessment

Assessment must ensure

access to and interaction with event industry suppliers

involvement of and interaction with an event principal or organising group

Methods of assessment

A range of assessment methods should be used to assess practical skills and knowledge The following examples are appropriate for this unit

case studies to develop concepts themes and formats for different types of events

evaluation of a concept theme and format through a candidate presentation or bid for an event

oral or written questions to assess knowledge of the range of key market factors and management issues to be considered in the concept development phase

review of portfolios of evidence and thirdparty workplace reports of onthejob performance by the candidate

Holistic assessment with other units relevant to the industry sector workplace and job role is recommended

Assessing employability skills

Employability skills are integral to effective performance in the workplace and are broadly consistent across industry sectors How these skills are applied varies between occupations and qualifications due to the different work functions and contexts

Employability skills embedded in this unit should be assessed holistically with other relevant units that make up the skill set or qualification and in the context of the job role

Event objectives may be:

Event stakeholders may include:

Initial event information may relate to:

Internal and external factors to be assessed may include:

Different and innovative approaches may involve:

Operational practicality and cohesiveness may relate to:

Key logistical requirements may relate to: